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The Disney Movies Anywhere (DMA) app allows users to watch their purchased Disney content on any device that supports it.


When the app first became available on Fire TV, it came with some significant UX problems that would have negatively impacted the user: connecting to an existing Disney account was wearisome, and, under certain circumstances could prevent users from seeing some of their previously purchased content.


By working with developers and insisting on a high standard, I was able to almost entirely mitigate sign-in issues and greatly streamline the process, resulting in a huge win for the user.

Role: UX & Visual Designer

Date: February 2016

Click here for a more in-depth look at the design process.


The initial UX problem: alleviate the common yet cumbersome pain of the multi-step, multi-device sign-in process.


This process requires a user to access on an alternate, internet-connected device to generate a code which must then be entered on their Fire TV, then return to their alternate device to link the Amazon and Disney services. I greatly simplified this process.


At left is the original sign-in prompt.

DMA midpage

The solution: a one-click sign-in for most users by implementing the Login with Amazon authentication system.


This solution was reached through insistence on ease of use during repeated contact with developers to find the best technically feasible path. No password fields, no user pain.

Previously in the design process: the initial counter-proposal was in-app sign-in. While an improvement on the original design, this was only the first of several revisions.

Click here for a more in-depth look at the design process.

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